Privacy Statement

1. Introduction

Welcome to the NOVA Website. At NOVA, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Statement explains how we collect, use, disclose, store, and protect the personal data you provide to us when you use our Website, products, and services (collectively referred to as the “Services”).

By using our Website or Services, you consent to the practices described in this Privacy Statement. This Privacy Statement is subject to the laws of Hong Kong, and any disputes related to it shall be resolved in accordance with the legal procedures of Hong Kong.

2. Information We Collect

2.1 Information You Provide Directly

When you visit our Website or use our Services, we may collect personal data that you provide directly to us, such as:

• Contact Information: This includes your name, email address, phone number, and postal address. For example, when you sign up for an account, subscribe to our newsletter, or contact our customer service, we will collect this information to communicate with you effectively.
• Account Information: If you create an account on our Website, we will collect your username, password, and any other information you choose to provide as part of your profile, such as your date of birth, gender, and interests. This helps us personalize your experience and provide you with relevant Services.
• Payment Information: When you make a purchase or transaction through our Website, we may collect payment-related information, including your credit card number, expiration date, security code, and billing address. This information is used solely for the purpose of processing your payments securely.

2.2 Information Collected Automatically

When you access our Website, we may automatically collect certain information about your device and browsing behavior, including:

• Device Information: We collect details about the device you use to access our Website, such as your device type, operating system, browser type, and unique device identifiers. This helps us optimize our Website for different devices and ensure a seamless user experience.
• Log Data: Our servers automatically record information when you visit our Website, including your IP address, the pages you visit, the date and time of your visit, the time spent on each page, and the links you click. This log data is used for analytics, performance monitoring, and to improve our Website and Services.
• Cookies and Similar Technologies: Browsing our Website sets no cookies. We use one strictly necessary cookie, and only after a NOVA staff member signs in to our private admin area. Our traffic measurement is cookieless and does not identify individual visitors, and we use no advertising, retargeting, or cross-site tracking technologies. See our Cookie Policy for the full detail.

3. How Do We Use Your Personal Data?

We use the personal data we collect for the following purposes:

• Providing and Improving Our Services: We use your personal data to provide you with the Services you request, such as fulfilling orders, delivering products, and providing customer support. We also analyze your data to understand how you use our Services and identify areas for improvement.
• Personalization: We use your personal data to personalize your experience on our Website, such as recommending products or content based on your interests and browsing history.
• Communication: We may use your contact information to send you important notices, updates about our Services, promotional offers, and marketing communications. You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in the emails we send you.
• Security and Fraud Prevention: We use your personal data to detect and prevent fraud, protect the security of our Website and Services, and ensure compliance with applicable laws and regulations.

4. How Do We Share Your Personal Data?

We may share your personal data with the following parties:

• Service Providers: We may engage third-party service providers to assist us in operating our Website and providing our Services. These service providers have access to your personal data only to perform services on our behalf and are required to maintain the confidentiality and security of your data.
• Business Partners: We may share your personal data with our business partners for marketing, promotional, or other legitimate business purposes. However, we will only share your data with their consent and will ensure that they comply with this Privacy Statement and relevant data protection laws.
• Legal Requirements: We may disclose your personal data if required to do so by law, such as in response to a court order, subpoena, or government request.

5. How Do We Protect Your Personal Data?

We take reasonable measures to protect your personal data from unauthorized access, use, disclosure, alteration, and destruction. These measures include:

• Security Technologies: We use industry-standard security technologies, such as encryption, firewalls, and secure socket layer (SSL) technology, to protect your personal data during transmission and storage.
• Access Controls: We restrict access to your personal data to only those employees, contractors, and service providers who need to know it to perform their jobs. We also require them to sign confidentiality agreements and comply with our data security policies.
• Data Retention: We retain your personal data for as long as necessary to fulfill the purposes for which it was collected and in accordance with applicable laws and regulations. After the retention period expires, we will securely delete or anonymize your data.

6. Your Rights

Under the laws of Hong Kong, you have the following rights regarding your personal data:

• Access and Correction: You have the right to access and correct your personal data held by us. You can do this by contacting our customer service team or by logging into your account on our Website and updating your profile information.
• Withdrawal of Consent: If you have given us your consent to collect, use, or disclose your personal data, you have the right to withdraw your consent at any time. However, please note that this may affect your ability to use certain features of our Website or Services.
• Objection: You have the right to object to the processing of your personal data in certain circumstances. For example, you can object to the use of your data for marketing purposes.
• Data Portability: You have the right to request that we transfer your personal data to another data controller in a structured, commonly used, and machine-readable format.

7. Children’s Privacy

Our Website and Services are not directed to children under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take steps to delete such data as soon as possible.

8. Changes to This Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in our data collection, use, and disclosure practices or to comply with new legal requirements. We will notify you of any significant changes by posting a notice on our Website or sending you an email. Your continued use of our Website or Services after the changes become effective constitutes your acceptance of the updated Privacy Statement.